Actions for Successful marketing : Simple ideas for building your sales

Email RIS file
Bookmark
Report an Issue

Successful marketing : Simple ideas for building your sales

Author
Ideas, Infinite
Published
Oxford : Infinite Ideas, 2012.
Physical Description
1 online resource (93 pages)
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
Front cover; Title page; Title & subtitle; Copyright; Table of contents; Welcome; One: What is marketing?; Two: Who and where are your customers?; Three: What do your customers want?; Four: Product and price; Five: Place and promotion; Six: Three new marketing Ps: Process, physical evidence and people; Seven: Direct marketing: Dos and don'ts; Eight: Telemarketing with confidence; Nine: Digital marketing.
Summary
Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you like to be taking full advantage of all that new technology offers you in marketing? If you answer 'yes' to any of the above, then this book is for you. Packed full of tips and techniques and real life examples, this book offers you all that you need to know about basic marketing skills. Topics covered include: the marketing plan; direct marketing made simple; writing compelling sales copy.
Subject(s)
ISBN
9781908474872 (electronic bk.)
1908474874 (electronic bk.)
9781908474407
1908474408
View MARC record | catkey: 43190862