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Customer relations / Victoria J. Farkas, editor

Published
New York : Nova Science Publishers, [2011]
Copyright Date
©2011
Physical Description
1 online resource (v, 158 pages) : illustrations
Additional Creators
Farkas, Victoria J.
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Series
Contents
Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson.
Subject(s)
ISBN
161761369X (electronic bk.)
9781617613692 (electronic bk.)
9781617612107 (hardcover)
1617612103 (hardcover)
Digital File Characteristics
data file
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43191083