Green power already out of breath? why do German consumers not switch to green electricity? / Sarah Herz

Author: Herz, Sarah
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Copyright Date: ©2014
Physical Description: 1 online resource (99 pages) : illustrations (some color)

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ezaccess.libraries.psu.edu

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Language Note

English.

Contents

Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix

Summary

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic.

Subject(s)

ISBN

9783954895748 (electronic bk.)
3954895749 (electronic bk.)
9783954890743
3954890747

Bibliography Note

Includes bibliographical references.

View MARC record | catkey: 43193424