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Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / by Mario Glowik

Author
Glowik, Mario
Published
München : Oldenbourg Verlag, [2009]
Copyright Date
©2009
Physical Description
1 online resource (296 pages) : illustrations
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Contents
First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter.
Summary
The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry.
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ISBN
9783486599763 (e-book)
3486599763 (e-book)
9783486584127
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43194000