Acknowledgements -- Introduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author.
Summary
An analysis of what goes into localization of advertisements in different Indian languages.
