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Culture and commerce : the value of entrepreneurship in creative industries / Mukti Khaire

Author
Khaire, Mukti, 1973-
Published
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]
Physical Description
1 online resource (xx, 254 pages) : illustrations
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Contents
The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
Summary
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
Subject(s)
ISBN
9781503603080 (electronic book)
1503603083 (electronic book)
9780804792219 (hardcover ; alkaline paper)
0804792216 (hardcover ; alkaline paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43198320