BUSINESS ESSENTIALS
- Author
- Vance, David
- Published
- [Place of publication not identified] : CAMBRIDGE SCHOLARS PUBLIS, 2018.
- Physical Description
- 1 online resource (1 volume)
Access Online
- Contents
- Intro; Table of Contents; Preface; Chapter One; Introduction; Leadership; Character; Self-Reliance; Execution; Conclusion; Appendix 1a: Networking; Appendix 1b: Literature of Character; Terms and Concepts; Chapter Two; Introduction; Entrepreneurs and the Economy; Personal Factors; Foundations of Business Success; Testing Business Ideas; Capital; Sources of Capital; Pitching and Closing the Deal; Conclusion; Terms and Concepts; Chapter Three; Introduction; Organization of Society; Benefits of Capitalism; Characteristics of Capitalism; Criticisms of Capitalism; Navigating Capitalism; Conclusion, Terms and ConceptsChapter Four; Introduction; Tax Terms; Expenditures; Taxes and Capitalism; Federal Taxation; Theories of Taxation; Do Higher Tax Rates Generate More Tax Revenue?; Tax Avoidance; Fate of a Capitalist Democracy; Charity; Paying Taxes; Conclusion; Appendix 4a Speech by President Kennedy on Tax Policy; Appendix 4b Analysis of State Taxes; Appendix 4c Regulation; Terms and Concepts; Chapter Five; Introduction; Ethics; Business Ethics; Codes of Conduct and Other Ethical Standards; Manners; Civility; Protestant Work Ethic; Conclusion; Appendix 5a: Military Ethics, Appendix 5b: Professional AppearanceAppendix 5c: Defusing Anger; Terms and Concepts; Chapter Six; Introduction; Financial Statements; Income Statement Reformat; Making Money; Income Statement Analysis; Balance Sheet Analysis; Cash; Conclusion; Terms and Concepts; Chapter Seven; Introduction; Architecture of Critical Thinking; Scientific Method; Critical Thinking in Writing; Conclusion; Appendix 7a Negotiation; Appendix 7b: Challenge Statistics; Terms and Concepts; Chapter Eight; Introduction; Sales; Demand; Supply; Market Clearing Price; Price Signals; Strategy; Price Elasticity of Demand, ConclusionTerms and Concepts; Chapter Nine; Introduction; Law of Demand; Diminishing Marginal Utility; Utility Maximizing Rule; Conclusion; Appendix 9a: Value Added and Employment; Terms and Concepts; Chapter Ten; Introduction; Marketing and Sale Probability; Classic Marketing Strategy; Buying Window; Advertising Measurement; Making the Sale; Conclusion; Appendix 10a: Market Research; Terms and Concepts; Chapter Eleven; Introduction; Evolution of Business Intelligence and Analytics; Big Data; Marketing Applications; Operations Applications; Data Mining Applied to Marketing; Conclusion, and Appendix 11a ConsultingTerms and Concepts; Chapter Twelve; Introduction; Development of the Law; Legal Theories; Contract; Offer Termination; Types of Contracts; Contract Interpretation; Contract Defenses; Alternative Dispute Resolution; Relief; Findings; Conclusion; Terms and Concepts; Chapter Thirteen; Introduction; Future Value; Present Value; Functional Notation; Future Value Interest Factor of an Annuity; Present Value Interest Factor of an Annuity; Time Value of Money Tables; Reasonableness Checking; Loan Payments; Loan Amortization; Conclusion; Terms and Concepts; Chapter Fourteen
- Summary
- This book is for the next generation of leaders in business, industry and society, for whom it is important to know where wealth and jobs come from, how the government generates tax revenue and the principles which help society function best. It assumes no prior business knowledge, starting with foundational principles and plunges into important issues in business. It explores questions such as: What is the nature of leadership? What is entrepreneurship? What can financial analysis reveal? How can big data and analytics be used? What strategies are available? Every chapter lists learning objec.
- Subject(s)
- ISBN
- 9781527527485 (electronic bk.)
1527527484 (electronic bk.)
1527513114
9781527513112
View MARC record | catkey: 43201827