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The driving trends of international business in the 21st century / edited by Jessica Lichy

Published
Newcastle upon Tyne : Cambridge Scholars Publishing, [2019]
Copyright Date
©2019
Physical Description
1 online resource : illustrations
Additional Creators
Lichy, Jessica
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Contents
Intro; Table of Contents; Contributors; Introduction; Managing Linguistic Hegemony & Communication in the Digital Era; Trail Running as a Contributor to Regional Economic Development; Practitioner Insights into Consumption of Pre-Owned Luxury; Issues in Consumer-Based Brand Equity and Agenda for Future Research; Mind the Gap; Financial Culture, Governance & Financial Crisis; Digitalization in the Restaurant Sector -- The French Exception?; Sustainability in the Second Half of Career; Understanding the Repeat Grey Visitor Package Holiday Experience
Summary
Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify.
Subject(s)
ISBN
9781527535831 (electronic bk.)
1527535835 (electronic bk.)
1527535258
9781527535251
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 43202359