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Integrated marketing communication : putting the human person at the core / by Jerry G. Kliatchko

Author
Kliatchko, Jerry G.
Published
Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2020.
Copyright Date
©2020
Physical Description
1 online resource
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Summary
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
Subject(s)
ISBN
1527542394 (electronic book)
9781527542396 (electronic bk.)
1527541045
9781527541047
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 43202938