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Intelligent marketing : employing new-age technologies / V. Kumar

Author
Kumar, V., 1957-
Published
New Delhi : SAGE Publications, 2021.
Physical Description
1 online resource (325 pages)
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Contents
Cover -- Contents -- Foreword -- Preface -- Acknowledgements -- 1 Welcome to the New-Age Technology World -- 2 Marketing with AI -- 3 Marketing with Robotics -- 4 Marketing with IoT -- 5 Marketing with ML -- 6 Marketing using Drones -- 7 Marketing with Blockchain -- 8 Putting It All Together -- About the Author
Summary
This book talks about the noticeable shift in marketing strategies, and how firms should harness the power of new-age technologies to spur their marketing.
Subject(s)
ISBN
9353887100 (electronic book)
9789353887100 (electronic book)
9789354792984 (electronic book)
9354792987 (electronic book)
View MARC record | catkey: 43204374