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Pimpin' ain't easy : selling Black Entertainment Television / Beretta E. Smith-Shomade

Author
Smith-Shomade, Beretta E., 1965-
Published
New York : Routledge, [2008]
Copyright Date
©2008
Physical Description
1 online resource (xxi, 210 pages) : illustrations
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Language Note
English.
Contents
Introduction -- Eyes wide shut: capitalism, class, and the promise of Black media -- Now that's Black! BET business -- I'm Rick James, BitchHHHH! BET programming -- The impossibility of us: BET impact -- It's your turn: Black to the future.
Summary
Explores the legacy of Black Entertainment Television (BET): what the network has provided to the larger U.S. television economy, and more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communties.
Subject(s)
ISBN
9781135869496 (electronic bk.)
1135869499 (electronic bk.)
9780203941867 (e-book ; PDF)
0203941861
9781135869441 (e-book ; Mobi)
1135869448
9781135869489 (e-book ; ePub)
1135869480
9780415976787
0415976782
9780415976794
0415976790
1283589427
9781283589420
9786613901873
6613901873
Bibliography Note
Includes bibliographical references (pages 189-198) and index.
View MARC record | catkey: 43224494