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The advanced dictionary of marketing : putting theory to use / Scott G. Dacko

Author:: Dacko, Scott G.
Published:: Oxford ; New York : Oxford University Press, 2008.
Physical Description:: lviii, 601 pages ; 23 cm

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ISBN:

9780199286003 (pbk.)
0199286000 (pbk.)
9780199285990 (hbk.)
0199285993 (hbk.)

Bibliography Note:

Includes bibliographical references.

View MARC record | catkey: 4323204