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The advanced dictionary of marketing : putting theory to use / Scott G. Dacko
Author
Dacko, Scott G.
Published
Oxford ; New York : Oxford University Press, 2008.
Physical Description
lviii, 601 pages ; 23 cm
Full Text available online
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Subject(s)
Marketing
—
Dictionaries
Marketing
ISBN
9780199286003 (pbk.)
0199286000 (pbk.)
9780199285990 (hbk.)
0199285993 (hbk.)
Bibliography Note
Includes bibliographical references.
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| catkey: 4323204