Actions for Business cases for info pros : here's why, here's how

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Business cases for info pros : here's why, here's how / Ulla de Stricker

Author
De Stricker, Ulla
Published
Medford, N.J. : Information Today, [2008]
Copyright Date
©2008
Physical Description
1 online resource (x, 107 pages)
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Contents
The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters.
Summary
"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects. De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents."--
Subject(s)
ISBN
9781573879293 (electronic bk.)
1573879290 (electronic bk.)
9781573879002 (electronic bk.)
1573879002 (electronic bk.)
9781573873352 (pbk.)
1573873357 (pbk.)
Digital File Characteristics
data file
Note
Includes index.
View MARC record | catkey: 43256996