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Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan

Author
Hill, Elizabeth, 1960-
Published
Amsterdam ; Boston : Butterworth-Heinemann, 2003.
Edition
2nd ed.
Physical Description
1 online resource (xviii, 360 pages) : illustrations
Additional Creators
O'Sullivan, Catherine, 1956- and O'Sullivan, Terry, 1957-
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Contents
1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function.
Subject(s)
ISBN
1417507713 (electronic bk.)
9781417507719 (electronic bk.)
9780750657372
0750657375
0750657375 (pbk.)
Digital File Characteristics
data file
Bibliography Note
Includes bibliographical references (pages 347-349) and indexes.
View MARC record | catkey: 43317126