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Brands : the logos of the global economy / Celia Lury

Author
Lury, Celia
Published
London ; New York : Routledge, Taylor & Francis Group, 2004.
Physical Description
1 online resource (vii, 173 pages).
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Series
Contents
Just do what? -- Marketing as a performative discipline and the emergence of the brand -- The interface of the brand -- Logos -- The brand as a property form of relationality -- Interactivity -- The objectivity of the brand.
Summary
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Subject(s)
ISBN
9780203495025 (electronic bk.)
0203495020 (electronic bk.)
9786610242344
6610242348
9781280242342
1280242345
9780415251839
9780415251822
0415251826 (Cloth)
0415251834 (Paper)
0415251834
Bibliography Note
Includes bibliographical references (pages 149-159) and index.
View MARC record | catkey: 43320737