Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack

Author: Clow, Kenneth E.
Published: New York : Best Business Books : Haworth Reference Press, [2005]
Copyright Date: ©2005
Physical Description: 1 online resource (xiii, 213 pages)
Additional Creators: Baack, Donald

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Summary

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket

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ISBN

0789022109 (hard ; alk. paper)
9780789022103 (hard ; alk. paper)
0789022117 (soft ; alk. paper)
9780789022110 (soft ; alk. paper)
9781317787303 (electronic bk.)
1317787307 (electronic bk.)

Bibliography Note

Includes bibliographical references (pages 201-203) and index.

Part Of

Business Source Complete
Ipswich, MA : EBSCO Publishing, 1999-

View MARC record | catkey: 43332446