Actions for 9 brand shaastras : nine successful brand strategies to build winning brands

Email RIS file
Bookmark
Report an Issue

9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor

Author
Kapoor, Jagdeep, 1960-
Additional Titles
Nine brand shaastras
Published
New Delhi ; Thousand Oaks, Calif. : Response Books, [2009]
Copyright Date
©2009
Edition
2nd ed.
Physical Description
1 online resource (91 pages)
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 -- The Need Shaastra: Brand Category Growth Strategy; 2 -- The Seed Shaastra: Brand Idea Growth Strategy; 3 -- The Heed Shaastra: Brand Awareness Growth Strategy; 4 -- The Deed Shaastra: Brand Trials Growth Strategy; 5 -- The Feed Shaastra: Brand Repeats Growth Strategy; 6 -- The Speed Shaastra: Brand Sales Growth Strategy; 7 -- The Creed Shaastra: Brand Trust Growth Strategy; 8 -- The Breed Shaastra: Brand Market Share Growth Strategy; 9 -- The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
Summary
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T.
Subject(s)
ISBN
9788132104254 (electronic bk.)
8132104250 (electronic bk.)
9788132102298 (paper back)
8132102290 (pbk.)
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 43338984