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Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues

Author
Ranganathan, Maya
Published
Thousand Oaks : SAGE, 2010.
Physical Description
1 online resource (xix, 275 pages)
Additional Creators
Rodrigues, Usha M.
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Language Note
English.
Contents
Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues.
Summary
This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being 'revolutionary') and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as.
Subject(s)
ISBN
9788132105992 (electronic bk.)
8132105990 (electronic bk.)
9788132112327 (ebook)
8132112326 (ebook)
9386042304
9789386042309
1282839624
9781282839625
9786612839627
6612839627
9788132104018
8132104013
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43347732