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Extended reality in practice [electronic resource] : 100+ amazing ways virtual, augmented and mixed reality are changing business and society / Bernard Maar

Author
Marr, Bernard
Published
Chichester, West Sussex, United Kingdom : Wiley, 2021.
Physical Description
pages cm
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Summary
"Discover one of the biggest business trends of today Extended reality (XR for short) -- which encompasses virtual reality, augmented reality and mixed reality -- is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice."--
Subject(s)
Genre(s)
ISBN
9781119695172 (hardback)
9781119699385 (adobe pdf)
9781119699378 (epub)
Note
Includes index.
View MARC record | catkey: 43599038