Cover; Ethnolinguistics and Cultural Concepts; Title; Copyright; Dedication; Contents; Preface; Acknowledgements; 1: Hope, Obama and the neoconservative worldview; Words of truth; Linguistic patterning; Beyond ideology; 2: Ethnolinguistics; Linguists and their problem with ethnolinguistics; Linguistics following Saussure; Six obstacles on the road to understanding ethnolinguistics; Defining and redefining ethnology; Repercussions for linguistics as a tradition; Humboldt, Bartminski, Wierzbicka and the ethnolinguistics project., 3: The shapes of truth: a comparative study of converging and diverging tendencies in the construction of truth in English, French, German and CzechEstablishing the truth; Essence and family resemblance; Towards a new universalism -- a languageless linguistics; Approaching truth; Verifying the truth; Translating 'truth'; The gender of 'truth'; Truth and right; Truth and honesty; Enlightenment; Truth as construction; The taste of truth; The depth of truth; Serving truth; Innovations; Truth's semantic structure in the lexicon; French; German; Czech; Metaphoric paths; Defining truth; 4: Love., The languages of loveLove metaphors in English; Trilingual case study; Love, amour and láska; English love; Amour français; Ceská láska; Conclusions and reflections; Desire, désir and touha; Desire; Désir; Touha; The rhetoric of love and desire; Reification; Personification; Personified reification; Regrounded metaphors; Blends; Countering metaphors; Irony; Negated metaphors; Counter metaphors; Mirror metaphors; Paradoxical metaphors; Foregrounding; Conclusions; 5: Hate; Do we need hate?; Defining hate; Love, zeal, hate and God; Biblical rhetoric; Old Testament hate; New Testament hate., A philology of hateThe etymology of hate; Synonyms and antonyms; Collocations and associations; Metaphoric construction of the concept of hate; Organism; Attack or weapon; Natural force; Water or liquid; Other; Translating hate; Shared origin: shared tradition?; What writers do with hate; Avoir la haine: having hate; The crusade against the Empire of Evil; Anti-Americanism à la française; The sickly animals of a sick country; The decadence of the lost savage of the Revolution; The Yankee; No thanks for the liberators; Conclusion; 6: War; Why war?; What does 'war' mean for ethnolinguistics?, and What do we mean by 'war'?What is propaganda?; What is war?; Traditional conceptual metaphors for war; Commentary; Novel conceptual metaphors for war; Commentary; Warfare conceptual metaphors; Traditional warfare conceptual metaphors; Commentary; Novel warfare conceptual metaphors; Commentary; Switching; Escaping from the neoconservative worldview; 7: A final word; Notes; Glossary; Bibliography; Index.
Summary
An original approach to ethnolinguistics, discussing how abstract concepts such as love and hate are expressed across cultures and ethnicities.
