The Leadership Imperative : Technology Adoption and Strategic Management in Travel Firms in Jamaica
- Author
- Spencer, Andrew (Lecturer in tourism management)
- Published
- Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
- Physical Description
- 1 online resource (215 pages)
Access Online
- Language Note
- English.
- Contents
- TABLE OF CONTENTS; LIST OF ILLUSTRATIONS; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; CHAPTER ONE -- FIRM LEADERSHIP AND TECHNOLOGY ACCEPTANCE; CHAPTER TWO -- INTERNAL FIRM FACTORS; CHAPTER THREE -- EXTERNAL FIRM CHARACTERISTICS; CHAPTER FOUR TRANSACTIONAL vs. TRANSFORMATIONAL ; CHAPTER FIVE -- STAGED TECHNOLOGY ADOPTION; CONCLUSION; BIBLIOGRAPHY; APPENDIX A; INDEX.
- Summary
- This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as wel ...
- Subject(s)
- ISBN
- 9781443865883 (electronic bk.)
1443865885 (electronic bk.)
1322057176
9781322057170
1443842494
9781443842495 - Bibliography Note
- Includes bibliographical references (pages 152-193) and index.
View MARC record | catkey: 43634375