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Appeals in modern rhetoric : an ordinary-language approach / M. Jimmie Killingsworth

Author
Killingsworth, M. Jimmie
Published
Carbondale, Ill. : Southern Illinois University Press, [2005]
Copyright Date
©2005
Physical Description
1 online resource (xiii, 172 pages .)
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Contents
1. A General Introduction to Rhetorical Appeals -- 2. Appeals to Authority and Evidence -- 3. Rhetorical Situations -- 4. Appeals to Time -- 5. Appeals to Place -- 6. Appeals to the Body -- 7. Appeals to Gender -- 8. Appeals to Race -- 9. Appeal Through Tropes -- 10. The Appeal of Narrative.
Summary
Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal- meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how per.
Subject(s)
ISBN
9780809388264 (electronic bk.)
080938826X (electronic bk.)
0809326620
9780809326624
0809326639
9780809326631
Bibliography Note
Includes bibliographical references (pages 159-164) and index.
View MARC record | catkey: 43652924