How to create and manage a mutual fund or exchange-traded fund : a professional's guide / Melinda Gerber
- Gerber, Melinda
- Hoboken, N.J. : John Wiley & Sons, 
- Copyright Date:
- Physical Description:
- xv, 351 pages : illustrations ; 24 cm.
- Wiley finance
- Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.
- 9780470120552 (cloth)
- Series from jacket.
- Bibliography Note:
- Includes bibliographical references (pages 341-342) and index.
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