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Transformed : moving to the product operating model / Marty Cagan with Lea Hickman, Christian Idiodi, Chris Jones, and Jon Moore

Author
Cagan, Marty
Additional Titles
Moving to the product operating model and How to transform your company to innovate like the world's top companies
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Physical Description
1 online resource
Additional Creators
Hickman, Lea, Idiodi, Christian, Jones, Chris, and Moore, Jon
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Series
Contents
Part I. Introduction -- Chapter 1. Who Is This Book For? -- Chapter 2. What Is a Product Operating Model? -- Chapter 3. Why Transform? -- Chapter 4. A Typical Transformation -- Chapter 5. The Role of the CEO -- Chapter 6. A Guide to TRANSFORMED -- Part II. Transformation Defined -- Chapter 7. Changing How You Build -- Chapter 8. Changing How You Solve Problems -- Chapter 9. Changing How You Decide Which Problems to Solve -- Part III. Product Model Competencies -- Chapter 10. Product Managers -- Chapter 11. Product Designers -- Chapter 12. Tech Leads -- Chapter 13. Product Leaders -- Chapter 14. Innovation Story: Almosafer -- Part IV. Product Model Concepts -- Chapter 15. Product Teams -- Chapter 16. Product Strategy -- Chapter 17. Product Discovery -- Chapter 18. Product Delivery -- Chapter 19. Product Culture -- Chapter 20. Innovation Story: Carmax -- Part V. Transformation Story: Trainline -- Part VI. The Product Model in Action -- Chapter 21. Partnering with Customers -- Chapter 22. Partnering with Sales -- Chapter 23. Partnering with Product Marketing -- Chapter 24. Partnering with Finance -- Chapter 25. Partnering with Stakeholders -- Chapter 26. Partnering with Executives -- Chapter 27. Innovation Story: Gympass -- Part VII. Transformation Story: Datasite -- Part VIII. Transformation Techniques -- Chapter 28. Transformation Outcome -- Chapter 29. Transformation Assessment -- Chapter 30. Transformation Tactics - Competencies -- Chapter 31. Transformation Tactics - Concepts -- Chapter 32. Transformation Tactics - Adoption -- Chapter 33. Transformation Evangelism -- Chapter 34. Transformation Help -- Chapter 35. Innovation Story: Datasite -- Part IX. Transformation Story: Adobe -- Part X. Overcoming Objections -- Chapter 36. Objections from Customers -- Chapter 37. Objections from Sales -- Chapter 38. Objections from the CEO and Board -- Chapter 39. Objections from Line of Business -- Chapter 40. Objections from Customer Success -- Chapter 41. Objections from Marketing -- Chapter 42. Objections from Finance -- Chapter 43. Objections fromHR/People Ops -- Chapter 44. Objections from the CIO -- Chapter 45. Objections from the PMO -- Chapter 46. Objections from Inside Product -- Chapter 47. Innovation Story: Kaiser Permanente -- Part XI. Conclusion -- Chapter 48. Keys to Successful Transformation -- Chapter 49. Innovation Story: Trainline.
Summary
"Help transform your business and innovate like the world's top tech companies! In Inspired, product thought leader Marty Cagan revealed thebest practices and techniques used by the top product teams operating in the product model. Next, Empowered shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading Inspired and Empowered has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?" Transformed was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before"--
Subject(s)
ISBN
9781119697398 electronic book
1119697395 electronic book
9781119697404 electronic book
1119697409 electronic book
9781119697336 hardcover
Note
Alternate title from front cover.
View MARC record | catkey: 44281520