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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava
Author
Bhargava, Rohit
Published
New York : McGraw-Hill, [2008]
Copyright Date
©2008
Physical Description
xiv, 300 pages : illustrations ; 22 cm
Full Text available online
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Subject(s)
Branding (Marketing)
Authenticity (Philosophy)
ISBN
9780071545211 (alk. paper)
0071545212 (alk. paper)
Bibliography Note
Includes bibliographical references and index.
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| catkey: 4446468