Crisis management in the food and drinks industry [electronic resource] : a practical approach / by Colin Doeg
- Author
- Doeg, Colin
- Published
- New York : Springer, [2005]
- Copyright Date
- ©2005
- Edition
- 2nd ed.
- Physical Description
- 1 volume
- Additional Creators
- SpringerLink (Online service)
Access Online
- Online version: ezaccess.libraries.psu.edu
- Contents
- The anatomy of a crisis -- Protecting your brands and reputation -- Preparing for the unthinkable -- The Internet--a two-edged sword -- Tactics to avoid being caught off-guard -- Product tampering--a constant threat -- Issues tracking and management -- Meeting the media -- Do I need help? -- Sources of technical help -- The powers of enforcement authorities -- Managing a crisis -- Diet and health -- Problems facing the food industry -- Dealing with extremist organizations and terrorist threats -- Bioterrorism--a clear and present danger -- Significant crises -- Interesting case histories -- Events that will shape the future
- Subject(s)
- ISBN
- 9780387289212
- Note
- Description based on print version record.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS. - Bibliography Note
- Includes bibliographical references and index.
- Reproduction Note
- Electronic reproduction. Berlin : Springer, 2005. Mode of access: World Wide Web. Available via SpringerLink.
View MARC record | catkey: 4561417