Actions for International advertising and communication [electronic resource] : current insights and empirical findings

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International advertising and communication [electronic resource] : current insights and empirical findings / Sandra Diehl, Ralf Terlutter (eds).

Published
Wiesbaden : Deutscher Universitäts-Verlag, 2006.
Edition
1. Aufl.
Physical Description
1 online resource (x, 513 pages) : illustrations
Additional Creators
Diehl, Sandra and Terlutter, Ralf
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Series
Subject(s)
ISBN
9783835057029
3835057022
Note
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Bibliography Note
Includes bibliographical references.
Reproduction Note
Electronic reproduction. Berlin : Springer, 2006. Mode of access: World Wide Web. Available via SpringerLink.
View MARC record | catkey: 4566026