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Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam
Published:
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edition:
1st ed.
Physical Description:
xxii, 552 pages : color illustrations ; 24 cm
Additional Creators:
Oh, Haemoon
and
Pizam, Abraham
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Subject(s):
Hospitality industry
—
Marketing
Food service
—
Marketing
Restaurants
—
Marketing
ISBN:
0080450806
9780080450803
Bibliography Note:
Includes bibliographical references and index.
View MARC record
| catkey: 4584448