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Chief crisis officer [electronic resource] : Structure and leadership for effective communications response / F Haggerty, James

Author
Haggerty, James F., 1965-
Published
Cleveland : American Bar Association, 2017.
Edition
1;2017-06.
Physical Description
1 online resource
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Summary
In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it. And the stakes have never been higher. In a web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis that can be effectively managed and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization's goals, success, and even its very existence. Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.
Subject(s)
ISBN
9781634251778 (electronic bk)
Note
Title from eBook information screen..
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