This course provides a solid foundation in AI, beginning with core concepts like predictive vs. generative AI and the role of neural networks in decision-making, all tailored for the Salesforce Certified AI Associate certification. It then explores ethical considerations, focusing on Salesforce's Trusted AI principles for responsible AI integration. Hands-on modules, including Einstein Prediction Builder, guide you through setting up, preparing data, and building predictive models for scenarios like appointment scheduling. You'll also gain practical skills with Einstein tools for developers and administrators, covering Einstein Activity Capture, predictive analytics, advanced Bot features, and Next Best Action strategies.