Actions for Pricing and value : interview with Professor Martin Boehm

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Pricing and value : interview with Professor Martin Boehm / IE University

Published
Spain : IE University Publishing, 2020.
Physical Description
1 online resource (8 minutes)
Additional Creators
Boehm, Martin and IE Universidad
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Language Note
In English.
Summary
In this interview, Dean Martin Boehm and Professor Haslam discuss some of the considerations that companies need to take into account as they develop a pricing strategy, especially as companies move from the startup stage to the scaleup stage.
Subject(s)
Genre(s)
Duration
["00:07:50"]
Digital File Characteristics
video file
Participant/Performer Note
Dean Martin Boehm and Professor Haslam.
View MARC record | catkey: 46161921