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Artificial intelligence-enabled businesses : how to develop strategies for innovation / edited by Sweta Dixit... [and 3 others].

Published
Hoboken, NJ : John WIley & Sons, Inc ; Beverly, MA : Scrivener Publishing LLC, 2025.
Copyright Date
©2025
Physical Description
1 online resource
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Contents
Preface -- 1 Crafting Effective AI Adoption Strategies 1 Aarti Neema and Rashid Khan -- 2 Role of Artificial Intelligence in Management and Preservation of Old Text Through New Tech 25 Veenus Jain, Pallavi Mohanan and Mkrtchyan Naira -- 3 Deployment of AI and ML Techniques in the Form of Ontology for Improving Business Management Perspectives 39 Aman Jandwani, Balraj Verma, Amit Mittal, Paras Jandwani and Gagandeep Singh Narula -- 4 Blockchain in Supply Chain Management: Applications, Advantages and Challenges 57 Pijush Kanti Dutta Pramanik and Saurabh Pal -- 5 Artificial Intelligence for Supply Chain Optimization: Benefits, Challenges, and Potential Solutions 81 Dhruv Kishore Bole and Narasimha Rao Vajjhala -- 6 Fusing New Age Technologies with Marketing Management: Navigating the Digital Frontier 95 Ankitha K., Jayapadmini Kanchan, Harish Kunder, Shwetha S. Shetty, Ganaraj K. and Madhura Hegde -- 7 Nth Floor at Accenture--Next-Gen Onboarding Using Metaverse 105 Rachna Bansal Jora, Ansh Agrawal, Edoardo Mazzetto, Sweta Dixit and Samson Lallawmkipa Darlong -- 8 Smart HR with Smart Technologies 121 Arnav Malhotra, Alka Maurya and Balasundram Maniam -- 9 Securing Business Transactions Using Merkle Tree 137 Ambika N. -- 10 InvestoAI-Tailored Investment Recommendation 159 Niomi Samani, Tejas Uttare, Rama M. Maliya and Kedar Semani -- 11 Using AI Technology to Enhance Data-Driven Decision-Making in the Financial Sector 187 Meng Wu, Geetha Subramaniam, Zeyu Li and Xiuchun Gao -- 12 The Role of Artificial Intelligence (AI) in the Transformation of Small- and Medium-Sized Businesses: Challenges and Opportunities 209 Arjita Jain, Kiran Shrimant Kakade and Swati Amit Vispute -- 13 Applications of Artificial Intelligence and Machine Learning-Enabled Businesses: A SWOT Analysis for Human Society 227 Santanu Koley, Shatadru Sengupta, Bipasha Biswas, Kankana Datta, Manasi Jana and Apratim Mitra -- 14 Gamified Learning Environments for Higher Education Sustainability in Delhi Metropolitan Region 263 Sonia Yadav, Sweta Dixit, Rachna Bansal and Canh Van Ta -- 15 Exploring the Impact of AI on Management and Healthcare for Streamlining Operations and Decision-Making 275 Pranshu Mathur and Ajay Kumar -- 16 Empowering Defense: Harnessing AI for Next-Generation Warfare 289 Nikki Rani, Komal Jindal, Rita Chikkara and Nidhi Malik -- 17 Industry Augmented Reality Along with Artificial Intelligence: Developments, Resources, and Possible Concerns 311 Sarabjeet Singh Sethi and Priyanka Sharma -- 18 Transformative Effects of Smarter Chatbots: Unravelling the Vision, Challenges, and @Capabilities of ChatGPT-Conversational AI 333 C. Kishor Kumar Reddy, Patlolla Sathvika Reddy, Ashritha Pilly and Srinath Doss -- 19 Application of Artificial Intelligence in Business Management for Prudent Decision Making 351 Syed Tabassum Sultana and T. Venkat Narayana Rao -- 20 Technology-Driven Business Ethics: A Philosophical Discourse 371 Sooraj Kumar Maurya, Amarbahadur Yadav and Rajiv Nayan -- 21 Harnessing the Power of Artificial Intelligence for Sustainable Development 391 Ayan Harsh Sinha, Alka Maurya and J. Mark Munoz -- 22 University Students' Perception of Artificial Intelligence (AI) for Entrepreneurship Development in Selected Asian Countries of China, India, Indonesia, and Malaysia 397 Doris Padmini Selvaratnam, Jaheer Mukhtar K.P., Evi Gravitiani and Wen Meiting -- 23 Clubhouse Unleashed: Harnessing the Power of Voice for Robust Social Networking and Business Growth 421 Pooja Darda, Shailesh Pandey, Om Jee Gupta, Manpreet Kaur and Sanjaya Singh Gaur -- 24 Artificial Intelligence (AI) as Strategy to Gain Competitive Advantage for Australian Higher Education Institutions (HEI) Under the New Post COVID-19 Scenario 439 Rubaiyet Hasan Khan and Rohini Balapumi -- 25 AI for a Better Future--Perspectives from Young Employees in Malaysia and China 451 Geetha Subramaniam, Wang Zhe, Zhu Dan and Narayanaswami Subramaniam -- 26 Personalization and Customer Experience in the Era of Data-Driven Marketing 467 Ambarish G. Mohapatra, Anita Mohanty, Subrat Kumar Mohanty, Nitaigour Premchand Mahalik and Sasmita Nayak -- References -- Index.
Subject(s)
ISBN
9781394234028 (electronic bk. : oBook)
1394234023 (electronic bk. : oBook)
9781394234004 electronic book
1394234007 electronic book
9781394233977 hardcover
1394233973 hardcover
View MARC record | catkey: 46187714