Entrepreneurship / Andrew Zacharakis, Andrew C. Corbett, William D. Bygrave
- Author
- Zacharakis, Andrew
- Published
- Hoboken, NJ : John Wiley & Sons, Inc., [2020]
- Edition
- Fifth edition.
- Physical Description
- xx, 466, G1-G10, I1-I12 pages : illustrations ; 26 cm
- Additional Creators
- Corbett, Andrew C. and Bygrave, William D., 1937-
- Contents
- 1. The power of entrepreneurship -- 2. The entrepreneurial process -- 3. Opportunity recognition, shaping, and reshaping -- 4. Prototyping your ideas -- 5. The importance of business models -- 6. Entrepreneurial marketing -- 7. Building the founding team -- 8. The business planning process -- 9. Building your pro forma -- 10. Raising money for starting and growing a business -- 11. Debt and other forms of financing -- 12. Legal and tax issues, including intellectual property -- 13. Entrepreneurial growth -- 14 Social entrepreneurship -- Glossary.
- Summary
- "The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--
- Subject(s)
- ISBN
- 9781119563228 paperback
1119563224 paperback
9781119601203 electronic book
9781119563099 electronic book - Bibliography Note
- Includes bibliographical references and index.
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