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Global marketing / Warren J. Keegan, Mark C. Green
Author:
Keegan, Warren J.
Published:
Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]
Copyright Date:
©2008
Edition:
5th ed.
Physical Description:
xxiv, 643 pages : illustrations ; 28 cm
Additional Creators:
Green, Mark C.
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Subject(s):
Export marketing
ISBN:
9780131754348 (pbk. : alk. paper)
0131754343 (pbk. : alk. paper)
Bibliography Note:
Includes bibliographical references and indexes.
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| catkey: 4680109