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Marketing research / Peter M. Chisnall
Author:
Chisnall, Peter M.
Published:
London ; New York : McGraw-Hill, [1986]
Copyright Date:
©1986
Edition:
3rd ed.
Physical Description:
x, 352 pages : illustrations ; 25 cm.
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Series:
McGraw-Hill marketing series
Subject(s):
Marketing research
ISBN:
0070841551 (pbk.)
Bibliography Note:
Includes bibliographies and index.
View MARC record
| catkey: 470960