Email RIS file
Bookmark
Report an Issue

Marketing energy conservation options to Northwest manufactured home buyers

Author
Hendrickson, P. L.
Published
United States : [publisher not identified], 1985
Springfield, Va.: National Technical Information Service, [approximately 1985]
Physical Description
microfiche : negative ; 11 x 15 cm
Additional Creators
Lee, A. D., Mohler, B. L., Onisko, S. A., and Taylor, Z. T.

Availability

Browse Nearby on Shelf
I Want It
I Want It

Finding items...

Summary
This study relies on extensive, existing survey data and new analyses to develop information that would help design a marketing plan to achieve energy conservation in new manufactured homes. Existing surveys present comprehensive information about regional manufactured home occupants and their homes that are relevant to a potential conservation marketing plan. An independent analysis of the cost-effectiveness of various efficiency improvements provides background information for designing a marketing plan. This analysis focuses on the economic impacts of alternative energy conservation options as perceived by the home owner. Identifying impediments to conservation investments is also very important in designing a marketing plan. A recent report suggests that financial constraints and the need for better information and knowledge about conservation pose the major conservation investment barriers. Since loan interest rates for new manufactured homes typically exceed site-built rates by a considerable amount and the buyers tend to have lower incomes, the economics of manufactured home conservation investments are likely to significantly influence their viability. Conservation information and its presentation directly influences the manufactured home buyer's decision. A marketing plan should address these impediments and their implications very clearly. Dealers express a belief that consumer satisfaction is the major advantage to selling energy efficient manufactured homes. This suggests that targeting dealers in a marketing plan and providing them direct information on consumers' indicated attitudes may be important. 74 refs.
Report Numbers
DE85014522; PNL-5496
Other Subject(s)
Collection
NTIS collection.
Note
DOE contract number: AC06-76RL01830
OSTI Identifier 5628150
Research organization: Pacific Northwest National Lab. (PNNL), Richland, WA (United States).
View MARC record | catkey: 47356259