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Study of the export behavior of small and medium-sized manufacturers in Minnesota using quantitative correlational analysis / R. Don Keysser

Author
Keysser, R. Don
Published
London : SAGE Publications Ltd, 2020.
Physical Description
1 online resource
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Summary
This case study describes my use of quantitative correlational analysis in analyzing the exporting behavior of small and medium-sized businesses (SMBs), for my doctoral research. The data were generated through an online survey conducted with 375 members of a trade group in Minnesota, the United States (the Manufacturers Alliance); the trade group consists primarily of small and medium-sized family-owned manufacturing firms. The goal was to understand the correlation of various company characteristics with exporting behavior. Quantitative indices of the "Propensity to Export" and the "Intensity of Exporting" were developed and then correlated with five characteristics that are theorized to affect the export development process of SMBs: the nature of the management structure of the SMBs, the size of the SMBs, the location of the SMB (rural vs. urban), the industry cluster of the SMBs, and the access SMBs perceive they have to the external resources they need for export development. The results were used to develop recommendations on the development of exporting by manufacturing SMBs and on the opportunities for stakeholders who work with SMBs. This case reviews the process of conducting research using an Internet-based survey and quantitative correlational analysis, provides several factors that can contribute to the success of this approach, and discusses the relative merits of a quantitative versus qualitative method of research.
Subject(s)
ISBN
9781529713978 (ebook)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 47373093