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Application/case studies : the future of marketing is business analytics

Published
[Place of publication not identified] : Wharton, 2016.
Physical Description
1 online resource (1 video file (00:07:41)) : sound, colour
Additional Creators
Bradlow, Eric
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Series
Language Note
Closed-captions in English.
Summary
Eric Bradlow, Professor of Marketing and Statistics at Wharton, defines and discusses customer analytics as the future of marketing.
Subject(s)
ISBN
9781529729283 (streaming video)
Participant/Performer Note
Academic, Eric Bradlow PhD.
View MARC record | catkey: 47375702