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Actions for Applied qualitative marketing research - data analysis and data display. Part 2.
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Applied qualitative marketing research - data analysis and data display. Part 2.
Published
London : SAGE Publications Ltd., 2020.
Physical Description
1 online resource (1 video file (00:17:10)) : sound, colour
Additional Creators
Perks, Keith
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SAGE Research Methods:
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Series
Applied Qualitative Marketing Research ; 9.
Language Note
Closed-captions in English.
Summary
Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, continues the discussion on qualitative data analysis and display for marketing research in part 2 of this last of a five-session series.
Subject(s)
Marketing
—
Data processes
Qualitative research
—
Methodology
Marketing research
—
Methodology
ISBN
9781529730654 (streaming video)
Bibliography Note
Includes bibliographical references and index.
Participant/Performer Note
Academic, Keith Perks PhD.
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| catkey: 47375778