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An Introduction to experiments in consumer behavior

Published
London : SAGE Publications Ltd., 2020.
Physical Description
1 online resource (1 video file (00:08:52)) : sound, colour
Additional Creators
Miller, Elizabeth, active 2020
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Language Note
Closed-captions in English.
Summary
Elizabeth Miller, PhD, associate professor of marketing at the University of Massachusetts, discusses the use of experiments to research consumer behavior.
Subject(s)
ISBN
9781529720167 (streaming video)
Bibliography Note
Includes bibliographical references and index.
Participant/Performer Note
Academic, Elizabeth Miller PhD.
View MARC record | catkey: 47375818