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Research moving at the speed of your brand

Published
[United States?] : American Marketing Association, 2018.
Physical Description
1 online resource (1 video file (00:58:10)) : sound, colour
Additional Creators
Avdic, Selma, Langton, Cleve, and Ghuwalewala, Aditya
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Language Note
Closed-captions in English.
Summary
MavenMagnet Founder Aditya Ghuwalewala and President Cleve Langton discuss their research on the customer journey, brand health, and integrated marketing campaigns.
Subject(s)
ISBN
9781529718300 (streaming video)
Participant/Performer Note
Speaker, Selma Avdic.
Speaker, Cleve Langton.
Speaker, Aditya Ghuwalewala.
View MARC record | catkey: 47375879