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Business communication employers value : a scale development research project / Tina Coffelt

Author
Coffelt, Tina A., 1972-
Published
London : SAGE Publications Ltd, 2023.
Physical Description
1 online resource
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Summary
The case study traces the steps used in scale development for a research project on business communication skills. The case previews four separate studies typical in scale development-item generation, item refinement, item purification and validation, and a second round of validation. The project took approximately three years from beginning to publication. Practical and ethical considerations for this research design include forming a research team, selecting an expert reviewer, recruiting participants, determining items to retain from one study to the next, authors' biases, representative samples, and sample size. The project utilized Zotero as a referencing resource, which proved to be a valuable resource with minor limitations. The project was completed successfully by good project management and a motivated team. This scale, with further testing and refinement, can benefit business communication researchers who want a valid measure for business communication skills as a variable. The scale has additional potential to benefit organizations as they ascertain needed communication skills in preparation for job postings and interviews.
Subject(s)
ISBN
9781529630114 : (SAGE Research Methods: Business)
View MARC record | catkey: 47379413