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Getting friendly with the king / Bilal Ahsan, Mahmood Khan

Author
Ahsan, Bilal
Published
London : International CHRIE, 2013.
Physical Description
1 online resource : illustrations
Additional Creators
Khan, Mahmood
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Summary
This case study discusses the recent co-branding venture between Burger King and Friendly's. At the suggestion of a Burger King franchisee, executives at Burger King and Friendly have decided to offer products from both franchises at a co-branded location in New Jersey, United States. Friendly's has recently come out of bankruptcy protection and is attempting to revitalize itself. Friendly's hopes to strengthen its brand name and increase sales by offering its products alongside Burger King's.
Subject(s)
ISBN
9781529710212 (ebook)
Note
Originally Published InAhsan, B., & Khan, M. (2013). Getting friendly with the king. Journal of Hospitality & Tourism Cases, 2(3), 9-17.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 47381409