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The 14th general election and the changing business environment in a "new" Malaysia / Juliana French, Sharon G. M. Koh, Thaatchaayini Kananatu

Author
French, Juliana
Additional Titles
Fourteenth general election and the changing business environment in a "new" Malaysia
Published
London : Neilson Journals Publishing, 2018.
Physical Description
1 online resource : illustrations
Additional Creators
Koh, Sharon G. M. and Kananatu, Thaatchaayini
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Summary
Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Malaysia has been governed by a single political coalition, the Barisan Nasional (BN) which comprises three major race-based parties, and ruled as a hybrid political regime, turning Malaysia into an illiberal democracy. The 14th General Election (GE) witnessed the end of the world's longest-ruling coalition government. The aim of this paper is (i) to understand how macro-environmental factors influence the business environment (ii) to investigate how various stakeholders can take advantage of the changing business environment to increase profitability (iii) to further examine the macro-environmental forces vis-á-vis the recent change in government at the recent 14th General Election.
Subject(s)
ISBN
9781529733709 (ebook)
Note
Orginally Published In French, J., Koh, S., & Kananatu, T. (2018). The 14th General Election and the Changing Business Environment in a "New" Malaysia. Journal of International Business Education, 13(1), 319-332. JIBE13-0CS4.
Bibliography Note
Includes bibliographical references and index.
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