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M&M anomaly / Ernest Baskin

Author
Baskin, Ernest
Additional Titles
Mars and Murrie anomaly
Published
London : National Public Radio Planet Money, 2023.
Physical Description
1 online resource
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Summary
This case discusses the pricing and production of M&Ms. It is focused on a National Public Radio Planet Money podcast in which the journalist does a deep dive into the possible reasons why the sizing of regular M&Ms and peanut butter M&Ms may be different. This case may be discussed from a variety of angles, including marketing, food marketing, or pricing.
Subject(s)
ISBN
9781071920398 : (SAGE Business Cases)
View MARC record | catkey: 47383543