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Overcoming challenges in the hvac market following carrier's acquisition of the toshiba carrier corporation / Samer Elhajjar

Author
Elhajjar, Samer
Additional Titles
Overcoming challenges in the heating, ventilation, and air conditioning market following Carrier's acquisation of the Toshiba Carrier Corporation
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description
1 online resource
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Summary
In 2022, Carrier acquired all of Toshiba's shares in Toshiba Carrier Corporation (TCC), with the aim of bolstering its position in the heating, ventilation, and air conditioning (HVAC) market. Despite its proactive approach to business expansion, Carrier continues to encounter challenges with managerial decision-making styles, online sales approaches, and marketing communication in this highly competitive industry. Ultimately, the company strove to expand its market share, solidifying its position in the HVAC industry, and deliver innovative and reliable solutions to meet the evolving needs of its customers.
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ISBN
9781071931905 : SAGE Business Cases
View MARC record | catkey: 47383663