Actions for Creating a sensory airline brand : Singapore Airlines

Email RIS file
Bookmark
Report an Issue

Creating a sensory airline brand : Singapore Airlines / Jayakrishnan S.

Author
S., Jayakrishnan
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description
1 online resource
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Summary
Singapore Airlines is the flagship carrier of Singapore. In 2021, the airline decided to differentiate its brand and brand experience by using human senses. The challenges ahead for the airline are as follows: What are the senses to be selected? How will it create a meaningful difference to the passengers? Can exploiting human senses provide a memorable and contextual experience to its customers? Finally, considering the number of low-cost, no-frills airlines and passengers' priority for on-time arrivals and frequent flights, what is the future and scope for Singapore Airlines' branding efforts? How can the company retain and revive the branding effort given the changing dynamics of the aviation industry?
Subject(s)
ISBN
9781071931097 : SAGE Business Cases
View MARC record | catkey: 47383714