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Fairphone : the phone that protects the planet / Shams Rafi, Ronayat Ramiz Dia, Mohammad Asif Gazi, and Quazi T. Islam

Author
Rafi, Shams
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description
1 online resource : illustrations
Additional Creators
Dia, Ronayat Ramiz, Gazi, Mohammad Asif, and Islam, Quazi T.
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Summary
Fairphone, a Dutch phone manufacturer, has the vision of generalizing the concept of sustainable and fair trade in the electronics industry on a broader scale than exists at present. The company is currently a leading brand in the ethical electronics industry and is undertaking strategies to achieve transformational change in reducing the negative effects on the planet through its innovative and sustainable electronic devices. The company's motivation is to establish fair trade norms in the industry. Fairphone has the necessary potential, strengths, and abilities to become a disruptor in the global electronics market. In the future, its unique business model and environmentally sustainable strategies suggest that the company will be able to influence and inspire other electronics manufacturers to follow its business strategies and to act more responsibly for the greater benefit of the planet. Students will be asked to analyze the business model and strategic approaches of Fairphone by assessing both the internal and external business environments.
Subject(s)
ISBN
9781071921760 : SAGE Business Cases
View MARC record | catkey: 47383814