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The good, the bad, and the uggly / Ernest Baskin

Author
Baskin, Ernest
Published
London : National Public Radio Planet Money, 2024.
Physical Description
1 online resource : illustrations
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Summary
This case is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the area of trademark infringement. It tells the story of a court case where the Ugg boots trademark holder sued an Australian sheepskin boot maker even though the term Uggs is a genericized term in Australia. This case can be discussed from a variety of different perspectives, including marketing, innovation, and trademark law.
Subject(s)
ISBN
9781071942505 : SAGE Business Cases
View MARC record | catkey: 47384136