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The Spider-Man problem / Ernest Baskin

Author
Baskin, Ernest
Published
London : National Public Radio Planet Money, 2024.
Physical Description
1 online resource : illustrations
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Summary
This case is focused around a National Public Radio Planet Money podcast in which the journalists take a deep dive into the intellectual property rights of Spider-Man. More specifically, it focuses on the conflict between Sony and Marvel where Marvel is trying to build a large cinematic universe but has sold one of its most successful characters to Sony for use in its movies. This case can be discussed from multiple perspectives including entertainment marketing as well as legal studies.
Subject(s)
ISBN
9781071942512 : SAGE Business Cases
View MARC record | catkey: 47384203